01
Speed to lead, every time
Response time no longer depends on who is on shift, at a viewing or asleep.
AI lead qualification for Dubai real estate so agents spend their day on serious buyers.
Leads from Property Finder, Bayut, Dubizzle, your website and Instagram get a reply in minutes, in Arabic or English. The assistant asks budget, area, timeline and whether they are buying, renting or investing, then passes the lead to the right agent with a summary.
FromAED 4,950
With CRMUp to AED 14,500
Time3 to 4 weeks
ChannelsWhatsApp, web, portal emails
AI lead qualification for Dubai real estate replies to every new enquiry within minutes on WhatsApp, asks budget, area, timeline and purpose, and passes qualified leads to the right agent with a summary in your CRM. Ours start at AED 4,950 and take 3 to 4 weeks; with CRM integration and routing they reach about AED 14,500, excluding 5% VAT.
Updated · Prices in AED, excluding 5% VAT
- Fixed price in writingScope and AED price agreed before work starts
- You own everythingStore, domain, code and accounts in your name
- 30-day fix windowBugs after launch are fixed at no charge
- Reply in one working dayFrom a senior person, not a form robot
The lead problem
Your agents are fast. Just not at 11 pm, or at a viewing.
A brokerage in Dubai pays for portal listings and ads, and the leads arrive at all hours. Some are ready buyers with a budget and a date. Many are browsing, asking about a listing that is already gone, or looking in a different area entirely. Agents call back when they can, often hours later, by which time a serious buyer has spoken to three other agencies. Meanwhile your best agents spend their mornings on calls that go nowhere. An AI qualifier replies within minutes, every time, asks the four or five questions your agents would ask, and only then hands over. The agent opens a lead that already says: two-bedroom, Dubai Hills or Arabian Ranches, AED 2.5 to 3 million, cash, wants to view this weekend.
- Reply within minutes, day and night
- Budget, area, type, timeline and purpose captured
- Buyer, tenant or investor identified
- Qualified lead and summary sent to the right agent
The conversation
What a qualified lead looks like by the time an agent sees it
The questions and their order are yours. This is a typical flow.
- Within minutes
Greeting and listing
Thanks the enquirer for asking about the specific listing, confirms whether it is still available from your data, and offers similar options if not.
- Question 1 to 2
Purpose and budget
Buying to live, investing, or renting, and a budget range, asked naturally rather than as a form.
- Question 3 to 4
Area and timeline
Preferred communities, must-haves such as bedrooms or a school nearby, and when they want to move or buy.
- Question 5
Finance
Cash, mortgage pre-approval, or not yet. Off-plan payment plan interest for project leads.
- Hand-off
Route and book
Hot leads go to an agent at once with a call or viewing slot offered. Others get listings by message and a follow-up date.
Where leads come from
Connected to the places your leads already arrive
How portal leads reach the system depends on your portal account and its terms. Most brokerages already receive them by email, WhatsApp or a CRM integration, and we connect to whichever route you have. Check your portal agreement on automated messaging.
Sources
- Portal lead emails and WhatsApp clicks
- Website and landing page forms
- Instagram and Facebook lead forms
- Your listing hotline after hours
Your data
- Live listings with price and availability
- Communities and project details
- Agent areas and languages
Hand-off
- CRM lead created with summary and score
- WhatsApp alert to the assigned agent
- Calendar slot for a call or viewing
Follow-up
- Approved WhatsApp templates for later messages
- New listings matching their criteria
- Stops on request, always
Options
Agents only, a WhatsApp menu, or an AI qualifier
| Agents call back | WhatsApp menu bot | AI qualifier | |
|---|---|---|---|
| Reply time at night | Next morning | Instant | Instant |
| Understands free text | Yes | No, buttons only | Yes, Arabic and English |
| Knows your listings | Yes | No | Yes, from your data |
| Agent time per weak lead | A call each | A call each | None until qualified |
| Feels personal | Yes | Rarely | Conversational, then a real agent |
| Cost with us | Agent hours | WhatsApp assistant from AED 1,450 | From AED 4,950 |
A small agency with a few leads a day may only need the WhatsApp assistant. We will say so.
Rules and compliance
What it must not say
Real estate in Dubai is regulated, and an automated reply carries your brand and your licence. The assistant only quotes prices and details from your live listing data, never promises returns or rental yields, and does not give legal or mortgage advice. It introduces itself as an automated assistant. Marketing follow-ups go only to people who enquired, with an easy way to stop, using approved WhatsApp templates. Advertising and permit rules for property marketing are set by the authorities, including RERA and the Dubai Land Department, so confirm the wording with your compliance lead; we build to your approved wording.
- Prices and details only from your listing data
- No promised returns, yields or mortgage advice
- Introduces itself as automated
- Opt-out honoured on every follow-up
For managers
What brokerage owners get from it
02
Fair routing
Leads assigned by area, language and rota rules you set, visible to everyone.
03
A view of lead quality
Which portals, listings and ads bring qualified buyers, not just enquiries.
04
Fewer leads lost
Every enquiry has a recorded outcome: qualified, nurturing, not suitable or no reply.
Pricing
Fixed build, then WhatsApp and model fees at cost
Running costs are Meta's WhatsApp message fees, a WhatsApp platform fee if one is used, and model usage, all billed at cost. We estimate them from your monthly lead volume.
AI lead qualifier
AED 4,950from
WhatsApp and web leads, your questions, agent hand-off.
- Arabic and English
- Listing data connected
- Qualification flow you approve
- Agent alerts with summary
- One month of conversation review
With CRM and routing
AED 14,500typical
Leads, scores and conversations in your CRM.
- CRM integration
- Routing by area, language and rota
- Viewing and call booking
- Source and listing quality report
- Nurture templates
Care from AED 395 a month covers listing sync checks, flow changes and reviews. Prices exclude 5% VAT.
Who we are not for
When we are the wrong choice.
A fair view, so you do not pay for more than you need.
01
A few leads a week
If one agent can reply to every enquiry within the hour, a shared WhatsApp inbox and quick replies are enough.
02
No CRM and no plan to use one
Qualified leads need somewhere to land. Without a CRM the summaries end up in a chat no one reads.
03
You want it to close deals
It asks the first questions and routes the lead. Viewings, pricing talks and contracts stay with your agents.
Based in Dubai, working remotely
Zelqori is a Dubai-based ecommerce and performance marketing agency.
Zelqori builds ecommerce websites and runs performance marketing for premium brands across Dubai, the rest of the UAE, the GCC and globally. We are based in Dubai and work remotely by design: projects run on Gulf Standard Time over Google Meet, WhatsApp and a shared project channel, and we meet clients in Dubai by appointment.
- Based in DubaiDubai time (GST), replies within one working day
- Remote by designGoogle Meet and WhatsApp, meetings in Dubai by appointment
- Dubai, GCC, globalUAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman and beyond
- One teamThe store, the ads and the tracking built by the same people
A store only sells when the right people see it. See our performance marketing →
Questions
Answers before you call.
Prices are in AED and exclude 5% VAT.
Ours start at AED 4,950 and take 3 to 4 weeks. With CRM integration, routing and booking, it typically reaches AED 14,500. WhatsApp fees and model usage are billed at cost, and prices exclude 5% VAT.
It works with leads that reach you by email, WhatsApp or CRM integration, which is how most portal leads arrive. Check your portal agreement on automated replies before launch.
Yes. It replies in Arabic or English depending on the enquirer, and the Arabic wording is reviewed by a native speaker before launch.
No. It replies first and asks the qualifying questions, then hands the lead to an agent. Agents spend their time on people who are ready to talk.
Most real estate CRMs with an API, plus HubSpot, Zoho CRM and Salesforce. If your CRM has no API, leads can be delivered by email or a shared sheet.
It quotes prices and details only from your live listing data. It does not promise returns, rental yields or give mortgage advice.
Often, yes. If you get a few leads a day, a WhatsApp assistant from AED 1,450 with simple questions and hand-off may be all you need.
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We will show you the conversation flow, what it would cost to run each month, and how leads would reach your agents.