01
Google Search ads
Ads on searches that signal buying intent, such as a service plus an area, in English and Arabic, grouped tightly so each ad matches the search.
A PPC agency in Dubai for ads that bring calls, not just clicks.
We are a PPC management company that runs Google Ads around the actions that make you money: a call, a WhatsApp chat, a booking or a sale. Because we build websites too, the landing page and the tracking are fixed before your budget is spent.
Management fromAED 1,250 a month
SetupAED 1,450 one-off
Ad spendPaid to Google by you
Contract3 months, then monthly
PPC management in Dubai with us starts at AED 1,250 a month, excluding 5% VAT, for ad spend up to AED 20,000, plus a one-off setup of AED 1,450. You pay Google directly and own the account. Search ads can bring enquiries in the first week; cost per enquiry usually settles within 4 to 8 weeks.
Updated · Prices in AED, excluding 5% VAT
- Fixed price in writingScope and AED price agreed before work starts
- You own everythingStore, domain, code and accounts in your name
- 30-day fix windowBugs after launch are fixed at no charge
- Reply in one working dayFrom a senior person, not a form robot
Tracking first
If you cannot see the enquiry, you cannot improve the ad
Many Dubai accounts we audit optimise for clicks or page views, because calls and WhatsApp chats were never tracked. Google's automated bidding then finds more people who click and fewer who buy. Before we change a single bid, we track every call, WhatsApp click, form and booking, and feed closed sales back from your CRM or spreadsheet where possible. Then the bidding learns what a real customer looks like.
- Calls from ads and from the website counted as conversions
- WhatsApp clicks tracked separately from form fills
- Enhanced conversions and offline sales imports where possible
- One primary conversion per goal, so Google is not counting page views as leads
Campaigns we run
PPC services in Dubai
One team plans the campaign, writes the ads and builds the page the ad sends people to.
02
Shopping and Performance Max
Product feeds from Shopify or WooCommerce cleaned up: titles, prices, stock and GTINs, so the right products show at the right price.
03
Remarketing
Reminding visitors who did not enquire, with frequency caps so it does not feel like being followed.
04
Landing pages
Pages built for each campaign by our own developers, fast on mobile, with a WhatsApp button and a phone number above the fold.
05
Meta and YouTube ads
Instagram, Facebook and YouTube campaigns when your buyers discover rather than search.
06
Account audit
A one-off review of an account someone else runs, with a list of fixes in order of money saved.
PPC management, week by week
What you are paying for every month
Good PPC marketing is mostly small, boring work done every week. Most wasted spend we find in Dubai accounts comes from the same few settings: ads shown to people outside the UAE, broad keywords with no negatives, and ads running at 2am when no one answers the phone. This is the routine we follow on every account.
- Search terms reviewed every week, wasted ones added as negatives
- Locations set to people in or regularly in your area, not people merely interested in Dubai
- Ads scheduled to the hours your team actually answers
- New ad copy tested against the current best every month
- Bidding moved from clicks to cost per enquiry once there is enough conversion data
- Budget shifted to the campaigns with the lowest cost per real lead
Account structure
How we build a Dubai Google Ads account
Splitting campaigns this way means you can see exactly what each language, area and type of search costs you.
By language
- English campaigns
- Arabic campaigns, written natively
- Separate budgets and reports per language
By area
- Dubai
- Abu Dhabi
- Sharjah and the Northern Emirates
- A radius around each branch, if you have one
By intent
- Your brand name, protected cheaply
- Service plus area, the highest intent
- Competitor names, only if the numbers work
- Wider searches, tested on a small budget
By result
- Calls
- WhatsApp chats
- Forms and bookings
- Online sales with their value
How PPC companies charge
Fee models, compared honestly
Ask any PPC company in Dubai these four questions before you sign.
| Percentage of spend | Fixed fee (ours) | |
|---|---|---|
| Typical model | 10% to 20% of ad spend | Fixed monthly fee by spend band |
| What the agency gains from | You spending more | A lower cost per enquiry |
| Who pays Google | Often the agency, then invoices you | You, directly |
| Account ownership | Sometimes the agency's | Always yours |
| Landing pages and tracking | Often extra or left to you | Built in-house |
Above AED 60,000 a month in spend we quote a fixed fee per account, still not a percentage.
The first 60 days
How we start an account
- Week 1
Audit and tracking
Account, website and conversion tracking reviewed and fixed. We agree what counts as a lead.
- Week 2
Build
Campaign structure, keywords, negatives, ads and landing pages, in English and Arabic.
- Weeks 3 to 6
Learn
Daily checks while Google's bidding learns; search terms cleaned every week.
- Weeks 6 to 8
Scale or cut
Budget moves to what brings enquiries at a cost that works for you. You get a written plan for month 3.
Who we are not for
When PPC will not work yet.
01
Ad budgets under about AED 3,000 a month
There is not enough data for the system to learn. Start with SEO and your Google Business Profile.
02
No one answers the phone
Paid leads go cold in minutes. Set up a fast reply first, or add a WhatsApp auto-reply.
03
Restricted categories
Some health, finance, legal and real estate ads need extra checks or approvals in the UAE; we check before you spend.
04
Guaranteed lead numbers
We give forecasts from real search volumes and click prices, not promises.
Pricing
PPC management fees, excluding 5% VAT and ad spend
One-off setup AED 1,450. First 3 months fixed, then month to month.
Starter
AED 1,250/month
Ad spend up to AED 20,000.
- Google Search campaigns
- Call and WhatsApp tracking
- Weekly search term cleaning
- Monthly report
Growth
AED 2,450/month
Ad spend up to AED 60,000.
- Search, Shopping and Performance Max
- Remarketing
- One new landing page a month
- Fortnightly check-in
Scale
Quoted
Ad spend above AED 60,000.
- Several markets or brands
- Meta and YouTube ads included
- Weekly reporting
- Fixed fee, not a percentage
A one-off audit of an existing account is AED 950, credited if you start a plan within 30 days.
Based in Dubai, working remotely
Zelqori is a Dubai-based ecommerce and performance marketing agency.
Zelqori builds ecommerce websites and runs performance marketing for premium brands across Dubai, the rest of the UAE, the GCC and globally. We are based in Dubai and work remotely by design: projects run on Gulf Standard Time over Google Meet, WhatsApp and a shared project channel, and we meet clients in Dubai by appointment.
- Based in DubaiDubai time (GST), replies within one working day
- Remote by designGoogle Meet and WhatsApp, meetings in Dubai by appointment
- Dubai, GCC, globalUAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman and beyond
- One teamThe store, the ads and the tracking built by the same people
Questions
Answers before you call.
Prices are in AED and exclude 5% VAT.
Our PPC management fee starts at AED 1,250 a month for ad spend up to AED 20,000, plus AED 1,450 setup, excluding 5% VAT. Many agencies charge 10% to 20% of spend instead; compare the total cost and who owns the account.
It cleans search terms, adds negative keywords, tests new ads, adjusts bids and budgets, fixes tracking when your website changes, and reports cost per enquiry by campaign. If your report only shows clicks and impressions, ask why.
For most local services, at least AED 3,000 to 5,000 a month gives the system enough data to learn. Click prices vary a lot by industry, so we check real search volumes and click prices in Google's Keyword Planner before you commit.
Search ads can bring enquiries in the first week. Cost per enquiry usually settles after 4 to 8 weeks of learning and cleaning search terms.
PPC brings enquiries this week but stops when you stop paying. SEO takes months but keeps working. Most businesses with budget run ads now and build SEO in parallel; the search terms from your ads also show which pages to write.
Ask who owns the account, who pays Google, how calls and WhatsApp chats are tracked, who builds the landing pages, and what the notice period is. Avoid anyone promising guaranteed leads or first position.
You do. The account is in your name and billed to your card. We are added as managers and can be removed at any time.
Yes. We write Arabic ads and keywords natively and split campaigns by language so you can see what each one costs.
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Start a project
Get your PPC account checked
Tell us your monthly spend and what counts as a lead for you. We reply with what to fix and what PPC management would cost.