01
Specification-rich product pages
Case size, movement, metal and stones stored as structured fields, so every page reads the same way.
Jewellery and watches · Online store
A jewellery website in Dubai built for pieces worth thinking twice about.
A buyer spending AED 20,000 wants proof, not pictures. We build stores that show certificates, explain delivery and insurance, and handle a large payment calmly.
A jewellery or watch website in Dubai must show certificates and specifications, explain insured delivery, and handle large payments with care. A custom Shopify theme starts at AED 14,500 in 6 to 8 weeks. Shopify Plus or headless builds start at AED 34,500 in 10 to 16 weeks. Prices exclude 5% VAT.
Sound familiar?
Your situation, in plain words.
I sell watches and fine jewellery. Customers come to the shop, touch the piece, and buy. Online, they ask the same questions again and again: is it genuine, is there a certificate, what if it gets lost in delivery?
A few of my pieces cost more than AED 20,000. Cards get declined, buyers want to call someone first, and I do not want a stranger's order to sit on a form nobody answers.
My product pages are a few photos and a paragraph. A watch collector wants the movement, the case size and the service history.
Problem 1
Buyers do not trust a high-value piece they cannot hold
Show the proof on the page. That means a certificate or grading report where you have one, specifications as a table, close photography, and a plain explanation of your warranty and service. We make space for it, you supply the documents. We do not invent or assume any certification.
Problem 2
Delivery and insurance questions stop the sale
A buyer wants to know who carries the parcel, whether it is insured, and what happens if it is lost. We write this into the cart and delivery page, based on your carrier and insurer. Check the terms with them, as we do not give insurance advice.
Problem 3
A large checkout fails, or the buyer wants to talk first
Banks sometimes block large card payments, and some buyers prefer a call. We add an enquiry option next to checkout, a bank transfer route, and WhatsApp for a human reply. Instalments through Tabby or Tamara depend on their limits, so confirm those with the provider.
What we build
The parts that matter in your sector.
02
Certificate and warranty section
A place for the documents you hold, shown clearly on the page. You provide them.
03
Enquiry and WhatsApp for high-value pieces
A private enquiry form and a WhatsApp link, so a person can answer before the buyer pays.
04
Careful checkout and payments
Card, wallets, bank transfer and instalments where your provider allows it. We set up what you are approved for.
05
English and Arabic storefronts
Right-to-left layout included in the design phase on custom and Plus builds.
What it costs
Prices in AED, before you call.
Starting prices exclude 5% VAT. A fixed quote follows a free call.
From AED 14,500
6 to 8 weeks, typically up to 27,500. Specification pages and Arabic included.
From AED 34,500
10 to 16 weeks, up to 75,000. For large catalogues and editorial product pages.
From AED 4,950
3 to 4 weeks. A fit for a small collection that does not need a custom look.
- Fixed price in writingScope and AED price agreed before work starts
- You own everythingStore, domain, code and accounts in your name
- 30-day fix windowBugs after launch are fixed at no charge
- Reply in one working dayFrom a senior person, not a form robot
Design study
Chrono Gulf
A design study of a headless watch store: a Next.js storefront on Shopify, with specification pages, warranty details and Shopify checkout.
Questions
Answers before you call.
Show proof: the certificate or report you hold, clear specifications, honest photography, and your warranty and service terms. Make it easy to talk to a person. A store cannot replace trust, but it can stop getting in its way.
Often not. A custom Shopify theme covers many catalogues. Plus or headless makes sense for very large ranges or editorial product pages. We say so in our headless guide, and we would rather you spend less if a theme does the job.
Sometimes, but banks may block large payments. We add bank transfer and an enquiry option next to checkout. Limits depend on your payment provider and the buyer's bank, so confirm them with your provider.
Yes. We add a section for certificates, hallmarks or warranty details. You supply the documents, and we display them. We do not state any certification you do not hold.
We explain it clearly on the cart and delivery page, based on the carrier and insurer you use. Confirm the cover and the claim process with them. We do not give insurance advice.
A custom Shopify theme starts at AED 14,500 and typically runs up to 27,500. Shopify Plus or headless starts at AED 34,500. A launch store from AED 4,950 can suit a small collection. All prices exclude 5% VAT.
Services for jewellery and watch brands
Start a project
Tell us about your collection. We will tell you what it takes.
Send the range, the price points and your launch date. You get a scoped answer with a fixed AED figure.