01
Checkout needs real logic
Custom delivery rules, gift options, payment ordering or fields that standard checkout cannot hold.
Shopify Plus agency in Dubai for the brand that has outgrown its store.
When checkout rules, wholesale accounts, several countries or a custom front end become the bottleneck, Plus is usually the next step. We scope it, build it and keep it fast. We start by asking whether you need it at all, because the honest answer is sometimes no, and a cheaper fix on standard Shopify serves you better than a bigger bill.
Plus builds fromAED 34,500
Timeline10 to 16 weeks
IncludesCheckout, B2B, Markets
OptionHeadless front end
You move to Shopify Plus when standard Shopify limits checkout logic, wholesale pricing, multi-country selling or integrations with your ERP. Plus builds with us start at AED 34,500 and take 10 to 16 weeks, excluding 5% VAT. Shopify's own Plus fees are separate and change, so confirm them with Shopify.
Updated · Prices in AED, excluding 5% VAT
- Fixed price in writingScope and AED price agreed before work starts
- You own everythingStore, domain, code and accounts in your name
- 30-day fix windowBugs after launch are fixed at no charge
- Reply in one working dayFrom a senior person, not a form robot
Signs you have outgrown Shopify
Five problems that point to Plus.
Plus is not a status upgrade. It is worth the move when one of these is costing you money every week.
02
Wholesale sits in a spreadsheet
Trade customers email orders because your store cannot show their price list or payment terms.
03
Several countries, one catalogue
Different currencies, duties, languages and domains are managed by hand.
04
Apps pile up
Ten apps doing what one custom function could, each adding load time and a monthly fee.
05
ERP and stock lag
Inventory, invoices and orders move by export and import, so stock errors reach customers.
Checkout extensibility
Customise checkout without breaking it.
Plus lets us build on top of checkout with supported extensions rather than fragile script hacks. That means a delivery-date picker, a gift message, a loyalty block or a custom payment note that survives Shopify updates. We design the checkout for the UAE: Apple Pay first, Tabby and Tamara clearly shown, COD only where it makes sense, addresses that work with emirate-level carriers.
- Branded checkout styling within Shopify's rules
- Custom fields and order notes for gifting
- Payment and delivery options shown by rule
- Upsell blocks that do not slow payment
B2B and wholesale
One store for retail and trade.
Distributors and retailers log in, see their own price lists, order by SKU or CSV and pay on terms you set. Your retail customers see the public store. We set up company accounts, catalogues per customer group, minimum quantities and approval steps, then connect them to your invoicing so finance is not retyping orders.
- Company accounts with several buyers each
- Price lists and quantity breaks by customer group
- Quick order forms and reorder from history
- Payment terms and VAT-correct invoices
Markets, Functions and integrations
The engineering behind a multi-market store.
01
Markets
Separate pricing, currencies, languages and domains for UAE, KSA, Kuwait and beyond, managed from one admin.
02
Shopify Functions
Custom discount, shipping and payment rules that run inside Shopify instead of in a third-party app.
03
Custom apps
Private apps that sync your ERP, WMS or CRM, with logging and alerts when something fails.
04
Headless, only if justified
A custom front end gives full design freedom and costs more to run. We recommend it when the brand experience truly needs it.
05
Speed budget
A written performance target for every template, tested before launch and after each release.
Plus or standard Shopify
What actually changes.
Plans, fees and features are revised by Shopify from time to time. Treat this as a guide to the decision, then confirm current terms with Shopify.
| Standard Shopify | Shopify Plus | |
|---|---|---|
| Checkout customisation | Limited to settings and apps | Extensible with supported checkout tools |
| Wholesale and B2B | Possible with apps | Built-in company accounts and catalogues |
| Selling in several countries | Basic currency and language | Markets with deeper control |
| Custom rules (Functions) | Limited | Broader access |
| Cost model | Lower fixed fee | Higher fixed fee, often tied to volume |
| Right for | Most brands under complex needs | Complex checkout, B2B or multi-market operations |
Many brands never need Plus. If standard Shopify fits, we will tell you and save you the fee.
How a Plus project runs
Four phases, 10 to 16 weeks.
- Weeks 1 to 2
Discovery and architecture
Systems map, data flows, checkout rules, B2B rules and a written scope with risks.
- Weeks 3 to 5
Design and prototype
Figma for every key template in English and Arabic, with a clickable checkout flow.
- Weeks 5 to 12
Build and integrate
Theme, Functions, custom apps and ERP sync built on staging, reviewed weekly.
- Weeks 12 to 16
Test, migrate, launch
Load tests, order simulations, data import, cutover plan and a rollback path.
Engineering stack
What a Plus build is made of.
We choose the lightest tool that solves each problem, and document every piece so your team or another developer can take over.
Storefront
- Online Store 2.0 theme or Hydrogen front end
- Liquid, modern CSS, vanilla JavaScript
- Arabic RTL and English templates
- Image and font loading plan
Commerce logic
- Checkout UI extensions
- Shopify Functions for discounts, shipping and payment rules
- Customer groups and price lists
- Selling plans and pre-orders where needed
Integrations
- ERP and accounting sync with retry and alerts
- Warehouse and carrier connections
- Tabby, Tamara and Apple Pay
- Analytics and consent set-up
Pricing
Scoped, then fixed.
Plus work starts at AED 34,500 excluding 5% VAT. Payment is 30% at start, 40% at design sign-off and 30% at launch.
Plus store
AED 34,500+10 to 16 weeks
Custom theme plus Plus-level checkout, B2B or Markets work.
- Custom theme and design
- Checkout extensibility
- B2B or Markets setup
- Core integrations
- Training and handover
Headless build
AED 34,500+Scoped per project
A custom front end on Shopify's commerce engine.
- Custom front end
- Storefront API work
- Hosting and caching plan
- Preview and rollback process
- Ongoing care plan advised
Shopify's Plus subscription, apps and payment fees are billed by those providers and are not included.
Who we are not for
When we are the wrong choice.
A fair view, so you do not pay for more than you need.
01
Standard Shopify still covers you
Plus costs from about USD 2,300 a month (checked October 2026, confirm on Shopify's pricing page). Most stores do not need it yet.
02
You want Plus for the name
If you do not need B2B, checkout changes or several stores, a custom theme on standard Shopify from AED 14,500 fits better.
03
Budgets under AED 34,500
Our Plus and headless work starts at AED 34,500. A launch store starts at AED 4,950.
Based in Dubai, working remotely
Zelqori is a Dubai-based ecommerce and performance marketing agency.
Zelqori builds ecommerce websites and runs performance marketing for premium brands across Dubai, the rest of the UAE, the GCC and globally. We are based in Dubai and work remotely by design: projects run on Gulf Standard Time over Google Meet, WhatsApp and a shared project channel, and we meet clients in Dubai by appointment.
- Based in DubaiDubai time (GST), replies within one working day
- Remote by designGoogle Meet and WhatsApp, meetings in Dubai by appointment
- Dubai, GCC, globalUAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman and beyond
- One teamThe store, the ads and the tracking built by the same people
A store only sells when the right people see it. See our performance marketing →
Design studies
Work that shows how we think.
Stores and systems we designed and engineered to show how we approach a brief like yours.
Maison Verre
A design study of a luxury Shopify Plus theme: editorial collections, a sticky purchase panel and an enquiry form for high-value pieces.
Oud Atelier
A design study showing how we handle a bilingual Shopify store with real right-to-left layout and instalments through Tabby.
Questions
Answers before you call.
Prices are in AED and exclude 5% VAT.
Our Plus, headless and custom app projects start at AED 34,500 excluding 5% VAT. The final figure depends on integrations, B2B rules and the number of markets. Shopify's Plus subscription is billed separately by Shopify.
When checkout logic, wholesale accounts, multi-country selling or ERP sync are limiting growth and workarounds are costing time. If none of those apply, standard Shopify is usually enough.
No. Most Plus stores run on a standard theme. Headless adds design freedom and engineering cost, so we recommend it only when the experience requires it.
Yes. We move products, customers and orders, map every URL and plan a cutover with a rollback option. The migration page explains the steps.
Yes. We build the sync for orders, stock and invoices with error logging, and can pair it with our own ERP work when you need one.
Yes. Markets lets you manage languages, currencies and domains, and we design Arabic RTL layouts as part of the theme.
No, we are an independent studio. We build on Shopify Plus and confirm current plan terms with Shopify as part of every scope.
Shopify sets and changes its own Plus pricing, often tied to sales volume, so we do not quote it. Check the current terms with Shopify. Our AED 34,500 starting fee covers design, build and integration work only, and we include a plain running-cost estimate in every scope so there are no surprises after launch.
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Send your current setup and your pain points. We will tell you plainly whether Plus, standard Shopify or a smaller fix is the better answer.